The Problem
Azupay provides a fast, efficient and cost-effective way for Australian businesses and consumers to pay and get paid in real-time, 24/7, 365 days a year.
#Industry: Fintech, start-up
Azupay is a fintech start-up that is growing rapidly and knew it was time to focus on aligning their Sales, Marketing and Customer services. HubSpot’s migration has empowered better architecture in the CRM platform so that the business can focus on delivering great customer experience, meaningful content, thought leadership, and engagements for longer sales cycles.




The Solution
HubSpot offers a single 360 view of the customer, powering all of Azupay’s Sales and Marketing activities. Being able to customise Azupay’s landing pages enabled more creativity and opportunities during campaigns and customer journeys, thought-leadership, resources, and lead generation. Due to HubSpot’s flexibility and capabilities, Azupay was able to integrate with Eventbrite, which empowered more thought-leadership events and webinars with other industries, businesses, and customers. With HubSpot’s capabilities, Azupay has seen a spike in their organic growth channel.
The Outcome
By setting up the correct foundations in HubSpot’s CRM platform, there’s less manual processing and room for error. Azupay can now focus on delighting their customers and continue to focus on their growth with thought-leadership, sales cycles and forecasting, and customer journeys.

