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Inbound & Automation Blog

9 Must-Have HubSpot Integrations For Event Marketers

9 Must-Have HubSpot Integrations For Event Marketers

Event marketing – whether it’s online or offline – is all about current and potential customers’ experiences with the brand, product/service and the company. It’s a great way for businesses to educate potential customers on the product/service or topics of interests and share why they should be the preferred option to help solve their problems. Generally, event marketing is not a cheap marketing activity but very much

MQL vs PQL In SaaS

MQL vs PQL In SaaS

For quite some time, businesses have been and still are using Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) as indicators of a prospect’s likelihood to become a customer and qualifiers to pass leads on to sales. Whilst it still works, there’s a better qualifier for SaaS and software companies – that’s called Product Qualified Lead (PQL).  This is particularly helpful for B2B SaaS and software

10 Common HubSpot CRM Migration Mistakes

10 Common HubSpot CRM Migration Mistakes

Migrating to a new CRM is the opportunity to clean up your CRM database and start afresh! If you have been neglecting your CRM data, this is the perfect opportunity to fix it up. But hold your horses. We’re not going to simply import thousands of contacts into your CRM without a plan. Keep reading to learn the 10 mistakes to avoid when migrating to or revamping