Your website is the front door to your business. As much as possible, you want it to be the best it could be to give your customers a stand out experience. But, what if you can personalise it to the T and you don’t have to rely too much on developers to achieve this? (To WordPress users: that also means no need to maintain plugins or deal with plugins clashing with each other anymore)
So, what is the HubSpot CMS?
HubSpot CMS is short for Content Management System. From the word itself – content management – it’s got all you need to manage content in your website. It has a powerful system of tools that helps an average person build a website.
How is HubSpot CMS different from other website building softwares? First of all, you can build your website without having to do fancy coding or needing web developer’s knowledge.
I promise you you’ll sing to the heavens when you experience how easy it is to build a website using the features and functionalities created for us. You can quickly and effortlessly make changes without needing to wait for developers.
Why HubSpot CMS?
1. So, what is the HubSpot CMS?
Disconnected tools are a thing of the past here. HubSpot CMS is an all-in-one, integrated platform that allows you to execute all of the components needed to market your business effectively – we’re talking website building, advertising, forms, blogs, contact database – all connected!
The great thing is multiple business units can be part of one account with a different website, microsite, responsive design, and more.
2. Personalise The Entire Customer Experience For Every Visitor
As HubSpot’s CMS is integrated with its CRM, you’re able to personalise the entire customer experience, from a visitor’s first website visit, through every single marketing, sales and service touchpoint.
So instead of sending out generic content directed at a broad audience, you can dynamically tailor your content to individual visitors, making your marketing messages feel more real and human.
Part of the connectedness also allows you to see the visitor’s buyer journey – from their first website visit, interaction to a chatbot, sending an inquiry form to deciding to purchase. You’ll have visibility to every milestone.
3. Built-In Security
Protecting your company’s brand and reputation is important, and securing data is a must as a marketer. Safekeeping your business and your customers’ data is our top priority which is why they offer features like 24/7 security, SSL certificates with every site, monitoring and incident response, firewalls that protect your web apps, and Transport Layer Security for protecting your customer’s data.
CMS Hub comes with premium web hosting out of the box, with standard SSL encryption with no extra charge based on usage or traffic.
At a time when cyberattacks are on the rise, businesses need a CMS that can guarantee the safety of their systems and information.
Check out this blog for more in depth discussion about SSL, CDN, compliance, page load speed and more.
4. Powerful Drag And Drop Functionality Makes Building Pages Easy
As this is made for average people without web development skills – the drag and drop feature is a top favourite!
This functionality is simple, yet, allows you to create pages without a developer’s help or custom code. Publishing changes on the fly have never been easier. As a result, you can spend more time creating content and building fantastic web pages, rather than trying to resolve coding issues.
5. A/B Testing Or Better Yet, Adaptive Testing For CRO (Conversion Rate Optimization)
How is Adaptive testing different from A/B testing?
Adaptive testing delivers results (i.e. improvements in form submission rates) much faster so you don’t have to wait to see how variations are performing before picking a winner. In adaptive tests, the better-performing variation starts to win out right away, whereas in classic A/B testing you show 50% of visitors each variation.
Optimise your website with ease; choose up to five variations of a page, and then HubSpot will monitor and serve up the best performing option with adaptive testing.
How does it work?
Let us say you test four variations of a page. Traffic is split evenly between page variations first. HubSpot learns how these variations are performing and adjusts the traffic automatically so that better-performing variations are exposed more and poorer-performing variations are less exposed.
The traffic distribution of an adaptive test might look like this:
As you can see, the better variation wins out in the end.
6. Mobile Friendly And Responsive Web Pages
Your prospects are as likely to visit your website on a smartphone as they are on their laptops. As such, your website needs a responsive design that provides an optimal viewing experience regardless of the device it is viewed upon.
Editing your website to be responsive isn’t easy — but all of HubSpot’s templates are responsive by default so you don’t have to do any technical work or coding whatsoever.
Websites must have a seamless experience from desktop to mobile and so on. Responsive web design is no longer a recommendation, it is a critical investment to build your brand
7. Expand It Into A Membership Website, Multi-Language
If your company has offices in multiple countries, you’ll likely need multi-language functions. CMS Hub is built to manage complex global websites and help take the pain out of managing a localised site. From translation integrations to automatic insertion and management of SEO tags, like HREFLANG, it’s all managed for you within HubSpot.
HubSpot dynamically updates information on the website by pulling data from a HubDB (a database), freeing up time to be able to update the website from one place to avoid splits through the cracks.
Check out these links if you want to learn more:
- Membership website
- Multi-language website (still SEO friendly)
- Dynamic web pages (which you can have pull data from what we call HubDB, it’s a simple but powerful database with columns and rows essentially)
- Serverless functions (advance: for developers and the more technical marketers)
8. Ample features for Lead Generation And Conversions
HubSpot enables you to create and design your own CTAs, forms, landing pages, and chatbots/live chat – attention-grabbing, pop-up forms to help you engage website visitors and convert them into leads. You can also add chatbot, live agents chats or embed a calendar so users can book meetings directly with sales reps.
So no need to purchase another product or use plugins for forms and worry about the risk of data dropping off between forms and CRM. It’s directly integrated!
9. Reliable SEO recommendations and Topic Cluster builder
keywords throughout their website, HubSpot’s all-in-one platform gives you SEO recommendations alongside their content tools, providing you with the right keywords and ways to improve your search ranking.
In addition to the keyword tool, when you create web pages, blog posts, or landing pages, HubSpot’s on-page SEO feature will help you optimise your website content for search as you create it. The Optimise tab makes recommendations further to ensure that content follows SEO best practices.
Never miss an opportunity to optimise!
You can also build your topic clusters in HubSpot – it provides you with a high level bird’s eye view of your topic cluster strategy. Even if you don’t have your whole website on HubSpot, you can link external pages too.
Building your business websites has never been this easy! HubSpot is more than just a CMS. Not only does it have its own CRM, but it also combines your marketing, operations, service, and sales activity so that you don’t have to deal with more than one tool.
HubSpot, as an all-in-one platform, has multiple benefits on how to tailor fit your needs to meet customer satisfaction. Efficiency and reliability can be achieved.
If you want to know more about this tool, feel free to book a meeting with me or send an inquiry via our website – I’d love to speak with you and answer any questions you may have!