Should you advertise during a recession? YES. Implementing effective marketing strategies during a recession is crucial to coming out of that period as successfully as possible. As the saying goes, “In times of prosperity, advertising is a wise choice, and in times of adversity, it is essential.” Effective marketing is a continuous process that demands persistent effort, and it’s preferable to start preparing for recession before it
SMS marketing is a powerful tool for B2B and B2C businesses to reach and engage with their customers in a timely, cost-effective, and personalised way. Just think about often you have your phone on yourself and how inundated you are with emails. It’s important to always consider the customer journey and meeting them where they are. What I love about SMS is it’s low barrier – but
Bonjour! We’re taking inspiration from Emily in Paris today. Those that are active on social media or Netflix may already know what I’m talking about 😉 Emily in Paris is a television series about a young, ambitious American girl from Chicago, who relocates to Paris for a one-year placement with a French marketing agency as a last-minute replacement after learning that her employer is expecting. She was
Let’s start with a story. 2 years ago, I started my property journey and it was a minefield. New jargon, new processes and SO many decisions to be made about a topic I wasn’t familiar with. So I started my research by speaking to my circle of friends and family who have bought properties or worked in banks to learn what went well for them, what mistakes
Your website is the front door to your business. As much as possible, you want it to be the best it could be to give your customers a stand out experience. But, what if you can personalise it to the T and you don’t have to rely too much on developers to achieve this? (To WordPress users: that also means no need to maintain plugins or deal
When presenting data, you need to keep in mind that a bunch of graphs tossed onto a dashboard do not necessarily make a good story. Data visualisation and the way you layout your data will help you weave together a story that helps tell a meaningful story. Using data to tell a story is about sharing the reason why results occurred and weaving in context to the